pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Branding 品牌视觉 / Package design 包装设计
art director：gezi
designer：gezi、jiangX
client：gooda 咕哒
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GOODA is a pet all-round lifestyle brand; GOODA believes that pets are also a part of life style, and hopes to bring pets a distinctive and fashionable lifestyle with fashionable and high-quality products.
Modern youth pet more and more people, pets like family accompany us. They are not only cute, but also naughty. But for pet owners, their naughty moments in life are a kind of gnashing of teeth "love".
"Let pets enhance the quality of life with themselves, enjoy every moment of mischief in life together, that is surprise and happiness", we take this as the theme of a series of pets left in life "crime scene", on behalf of owners of pets and pets at home happy freedom, so that pet consumer groups resonate and sense of fun. Visual style from the perspective of young customers, story sense illustration with silver foil material and color contrast design, to create an interesting and trendy packaging vision.
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GOODA是一個寵物全方位生活品牌；GOODA認為寵物也是生活風格的一部分，希望以潮流優質的產品，帶給寵物與眾不同且時尚的生活方式。
現代青年養寵人越來越多，寵物像家人般陪伴著我們。他們不僅可愛，而且淘氣。但對於養寵人來說，他們在生活中的淘氣片段，是一種咬牙切齒的「疼愛」。
「讓寵物與自己一起提升生活質感，一起享受生活中淘氣的每一刻，那是驚喜與快樂」，我們以此為主題衍生一系列寵物在生活中留下的「犯罪現場」，代表飼主對寵物的溺愛與寵物在家的快活自由，讓養寵消費族群產生共鳴與趣味感。視覺風格以年輕客群視角出發，故事感插畫搭配銀箔材質與撞色設計，打造趣味潮流的包裝視覺。
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